Women’s Pre-Collection Spring/Summer 2017
For her new Spring /Summer 2017 collection Vivetta chose a location that represented her style one hundred per cent. The atmosphere at via Tortona was dreamy and romantic. We might call it a proper daydream.Models , as human art installations, were standing on pedestals or moving gracefully among the guests. They were walking around and posing naturally for photos, while the visitors could admire , and touch if they wanted to the whole collection.The location, set up in collaboration with White Trade Show, reminded of an english garden.People could seat and chat in those lounges in blue damask, pretending to have an afternoon tea replaced in this case with an aperitif and Natasha Slater dj-set. The collection showed all the Vivetta Ponti’s characteristic signs: long ethereal dresses, very clean-cutted tunics and shirts, rococo suits enriched with floral neckerchiefs and the unfailing collar.Realized in different sizes and shapes it could remind sometimes of an harlequin costume or a schoolgirl. Floreal and animal patterns, gaudy colors such as bright yellow, red and sky blue will rule next spring and summer wich maintains all of the femininity and frivolity of Vivetta’s women that we have come to know and love.
VIVETTA PRE-COLLECTION S/S 2017
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