INSIDE THE HOUSE OF GATSBY
Since 1870, the Mendel family, founded by J. Bretman, serves the Russian aristocracy with furs.
Now the brand also designs women’s clothes that are generated “by accident” – to quote the art director’s speech.
The total look and the colours -mostly icy – actually denounce as Russia is still their most important market partner nowadays, while the refined jeweled collars and charleston shaped dressed are an homage to the Great Gatsby-style dance balls.
THE ANACHRONISTIC CHOICE OF FUR
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