The classic Chloé, with an edge
Backstage at Chloé this morning, everyone was gushing about the new SS 17 collection. The symbolic “au natural” vibe of the brand was evident from the get-go but this season was expected to have an edge, with models wearing a black under-eye liner and exhibiting a complacent attitude. The collection started in timeless black and white looks, soon followed by big statement bows, adoring frills and frocks, and signature Chloé florals. Trending shades of yellow supplemented the ultra femme collection. But overall, the brand stayed loyal to a neutral and chic palette- Blacks, whites, cremes and beiges, pastel pink, tanned yellow, and even a classic navy. It was romantic, as expected, but there was a sense of unbridled confidence. Don’t mistake the Chloé girl’s innocence and gentle nature for weakness, she is self-assured.
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