Alessandro Sartori presents “Made to measure Fashion Show” for his debut at Ermenegildo Zegna
It was a great debut last night for Alessandro Sartori as new creative director of Ermenegildo Zegna. The expectations were high and the brand, probably the largest menswear company on earth, decided to go big. The Fall – Winter 2017 collection was held in a suggestive, immense and futuristic cave, Hangar Bicocca in Milan, and it was a different and exclusive experience: the “Made to measure Fashion Show”. It was about uniqueness and craftsmanship, about different generations sharing the same values. Young and elderly models on the catwalk: it was a sign of opening and a way to generate a community and to defined what is menswear today.
Sartori wanted to tell a story that embraces the DNA of the Italian brand and a dynamic modernity, thinking of the new generation of costumers. A fashion and cultural statement.
On the runway we saw sportswear and streetwear with hoodies and sneakers as well as frock coats, wool pants and bomber jackets and classical pieces from Zegna universe like fine suits and exquisite tuxedos aesthetically sophisticated and soft. Purple, brown, pastel tones, cashmere coloured the superior garments giving a first push towards the colour palette of the next fall – winter.
Silhouettes were squared but comfortable. Men’s bags were big.
The incredible footwear was the results of the last experience of the designer at Berluti: herringbone sole sneakers and contemporary details.
Pure materials and natural resources, as part of the soul of the brand, to craft the future.
The idea behind was not to compare but to integrate, to keep the things together according to the luxurious and masculine nature of Zegna.
Matteo Bengala
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