#TOMMYNOW
Tommy Hilfiger introduces their first ever ‘Buy Now See Now’ collection, available for purchase right after the show. The Fall 2016 collection includes a new line TommyXGigi in collaboration with Gigi Hadid, conveniently in time for back-to-school. The #TOMMYNOW runway had digital touchscreens at the show for immediate purchase, a style of presentation that echoes Hilfiger’s unconventional brand philosophy. The show ended with a special appearance by Gigi Hadid, the perfect ambassador for the collegiate vibe of the brand.
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