Vetements quits fashion weeks
Breaking rules is Vetements‘ primary business and a month before the presentation of the new collection during Haute Couture week in Paris, Demna Gvasalia announced that his brand is not going to have a fashion show and to exit the fashion show system forever. Vetements is entering a new phase, in terms of style and communication. According to the designer runways are not a useful tool anymore since the brand has been growing so much over the past years.
From Paris to Zurich, from streetwear to a luxurious and edgy version of it, Vetements keeps running.
What to expect?