Inside the Ex-Manifattura Tabacchi in Florence: HUGO by Hugo Boss SS18

Built up during the 30’s, the Manifattura Tabacchi is an evocative,industrial and wild location for a fashion show. Hugo Boss chose the rationalist building to present to journalists and buyers the new Spring Summer 2018 collection during Pitti Uomo 92. A thin haze permeated the environment which was enlightened thanks to candles and flames. From the inside of the building neon lights were hitting the yard where the catwalk was.


Hugo Ex Manifattura Tabacchi Firenze