Inside the Ex-Manifattura Tabacchi in Florence: HUGO by Hugo Boss SS18

Built up during the 30’s, the Manifattura Tabacchi is an evocative,industrial and wild location for a fashion show. Hugo Boss chose the rationalist building to present to journalists and buyers the new Spring Summer 2018 collection during Pitti Uomo 92. A thin haze permeated the environment which was enlightened thanks to candles and flames. From the inside of the building neon lights were hitting the yard where the catwalk was.