“Never Stop Playing”: Milan Fashion Week FW17

When the going gets tough, the tough gets going and it’s time for Milan to stand up for itself and re-start to play. From February 22 to 27 Milan is going to host womenswear ready-to-wear fashion week, after New York and London. It is a moment of transition for the fashion industry in Milan that won’t be the same again after next September and, with the collections that are going to be shown in February, the city, where institutions, brand and fashion operators are working together, is getting ready for that moment.

During the fashion days another event will take place: White Milano, an important occasion for young talents and more established brands to be presented to press and buyers. Sentiment and rationalty are the pillars on which White is founded: a right balance between craftmanship and innovation.

Matteo Bengala