Enter the menswear backstage to discover all the secrets behind the preparation of the models and the beauty proposals for the next Spring Summer 2018

Not only make up artists or hair stylists. When we talk abut “beauty” on a runway we have to consider the aesthetical zeitgeist: the body, the canon in a certain time, what the market is looking for, beauty is a complex idea that keeps changing. This idea also changes according to the aesthetic of a brand: for Marcelo Burlon the idea of tribe is fundamental and the models have tattoos and piercings that make them part of a community, Thom Browne prefers shaved and pale boys to walk his ambiguous SS18 catwalk, while Julien David chooses a multiethnic cast of young models.