The debut at Men’s Paris Fashion Week
Defining it a clothing label would be definitely minimizing, for Kidsuper is more likely a way of thinking, a “lifestyle” brand. Spontaneously founded in the heart of New York (Brooklyn) by Colm Dillane, it is a creative circle shared by DJs, singers, designers, producers, stylists, models and more, offering a new take on style, art, music and sport – where all of these fields have the same relevance. They share childhood memories, with a post Y2K point of view that brings a playful background to Kidsuper with a fashion-forward point of view.
A streetwear-centric identity is what defines the label’s aesthetic, that this season brought Dillane to express his concept of art through fashion (or rather said, wearable art) on Parisian catwalks for the first time. As a result, the arts-and-crafts details of the coed SS20 collection make the singularity of the looks: women’s nudes in a stylized silhouette are embroidered on men’s suits; paintings are scattered on the pieces through patchworks, as well as through direct placements of Dillane’s hand-drawn illustrations. Knits intarsias generate colorblocked facial features or play with colorful jacquards. Odd crocheted headpieces cover the face entirely, layered asymmetrical volumes blend with Spanish matadero influences; big hand-shaped patches are attached to the transparent nylon jacket.
Wearable art, though, a bit too unhinged to be wearable fashion for everyday needs, yet it certainly has the potential and originality needed to stand out among the young outsider fashion brands.
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