H&M Studio: see-now-buy-now Spring 2017 from Paris Fashion Week

An unconventional catwalk the one of H&M Studio presenting their first see-now-buy now Spring 2017 collection. There was joy, literally. Smiley models walked the runway sending positive vibes to the audience, and this is not common these days.

There was something for everybody, both menswear and womenswear. Casual, elegant, sporty.

See the entire Spring 2017 collection

Matteo Bengala

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