Just like a cartoon: Fendi Fall 17 at Milan Men’s Fashion Week

Silvia Venturini Fendi designed for the next Fall-Winter 2017 a collection, presented during Milan Men’s Fashion Week, that is incredibly communicative and engaging. And it was cartoon-ish also. The designer, creative director of Fendi menswear and accesories, found a simple and explicit way to send an optimistic message through her garments that have ecletic colours and writings on them. We can read “Love”, “Think”, “Yes” on strips, bands and sweaters. It was also a perfect branding action: “Trust Fendi” was one of the phrases. The iconic fur was on the sleeves and the collars of coats and in some outerwear details. Reversible items completed the collection.

View all the looks from Fendi’s Fall 17 collection

Matteo Bengala

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