A new Boss: Fall 2017 at New York Men’s Fashion Week

When I think of Boss I immediately see the perfect target-persona that for years has been depicted by the brand in the ad campaigns and on the runway: heterosexual, masculine, ambitious, probably a manager or a banker. Instead what we got, watching the Fall 2017 collection presented at New York Men’s Fashion Week, was a new way of wearing (and before that, conceiving) the suit. Actually the entire man’s wardrobe. Ingo Wilts, creative director, studied silhouettes, proportions and the iconic pieces of the German brand and then he overturned all of them in a way that is anything but conventional.

Turtlenecks and blazers, double-breasted coats (as we abundantly have seen on the European runways) over double-breasted gessato suits, windbrakers with pokets at the chest. Leather used for outwear.

Take a look to all the photos from the fashion show

Matteo Bengala

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